Now, for those who don't know, there is are differences between publicity and marketing.
Marketing gets you a guaranteed audience through traditional advertising, pay-per-clicks, paid interviews, infomercials, etc. It costs money and studies have shown that, for book sales, it isn't that effective, unless you have massive reach and say... a movie deal.
Publicity is cheaper, but does not have a guaranteed audience. Instead, have to build an audience by persuading them that what you have to sell -- in this case, Cold Magics -- is worth talking about. If you can do that, proper publicity can lead to interviews, articles, book reviews, word-of-mouth and from them to sales.
Interestingly enough, good publicity can far outweigh good marketing as a tool for getting audience (people listening to your message) and sales. Especially now in the days of social media.
So, step one is building a publicity plan. We're looking at a six month plan at this point, to promote and get interest before launch (launch date will be announced soon). There will also need to be a post-launch plan to keep attention on the book over the summer, through the convention and book fairs, and then into the fall season, when it's a great time to convince people they want to be buying my books as presents to give to others.
And I cannot tell you how cool it is to be able to say "my books."
So, this weekend is about getting the plan together (plus cleaning and laundry and all that fun stuff). I've been doing research for a fair while, have the concept going and the lists I need to get made, and from there it's a matter of putting the pieces together.
I'll put up more details about the plan going forward because I did say this blog would be about book marketing, and I haven't done much of that lately.
So, off to get groceries, then work on the plan.
And because I haven't mentioned it lately, now is an excellent time to read Small Magics, so you'll be ready when Cold Magics comes out.