The Book Thief

It is 12:10 a.m. I have to be up in less than 5 hours.

I could have been asleep at 10:30, but I was reading The Book Thief by Markus Zusak.

The best books are the ones that you keep reading. Even though you should be working, even though you should be paying attention to other things. Even though you should be sleeping.

The Book Thief is a very good book.

Time to Start Working on Publicity

Yep. Cold Magics is in the hand of the mighty talented Gabrielle Harbowy, who is editor in charge at Dragon Moon Press (excuse the mess; they're building a new website). We're looking for a short turn-around time on this one, and that means getting together the publicity plan.

Now, for those who don't know, there is are differences between publicity and marketing.

Marketing gets you a guaranteed audience through traditional advertising, pay-per-clicks, paid interviews, infomercials, etc. It costs money and studies have shown that, for book sales, it isn't that effective, unless you have massive reach and say... a movie deal.

Publicity is cheaper, but does not have a guaranteed audience. Instead, have to build an audience by persuading them that what you have to sell -- in this case, Cold Magics -- is worth talking about. If you can do that, proper publicity can lead to interviews, articles, book reviews, word-of-mouth and from them to sales.

Interestingly enough, good publicity can far outweigh good marketing as a tool for getting audience (people listening to your message) and sales. Especially now in the days of social media.

So, step one is building a publicity plan. We're looking at a six month plan at this point, to promote and get interest before launch (launch date will be announced soon). There will also need to be a post-launch plan to keep attention on the book over the summer, through the convention and book fairs, and then into the fall season, when it's a great time to convince people they want to be buying my books as presents to give to others.

And I cannot tell you how cool it is to be able to say "my books."

So, this weekend is about getting the plan together (plus cleaning and laundry and all that fun stuff). I've been doing research for a fair while, have the concept going and the lists I need to get made, and from there it's a matter of putting the pieces together.

I'll put up more details about the plan going forward because I did say this blog would be about book marketing, and I haven't done much of that lately.

So, off to get groceries, then work on the plan.

And because I haven't mentioned it lately, now is an excellent time to read Small Magics, so you'll be ready when Cold Magics comes out.

Small Magics First Review!

I've been reviewed! Yay!

The review is courtesy of Jeanette Cottrell, herself an author published by Dragon Moon Press, and appears on Simegen.com.

The review is overall very positive and complimentary, and she rates the book at 4 stars!

Yay!

You can read the full review here, but this is my favorite part:

Small Magics is beguiling entertainment. Character motivations are understandable and compelling, whether they agree, conflict, or are in deadly combat with each other. The color provided in village and festival scenes are as lively as that shown in a mob rebellion or sneaking into a cemetery at dead of night. This is a good read. Sit down with a cup of coffee, put up your feet, and read Small Magics. You'll be glad you did.

Sounds great, doesn't it?

So, hey, if you haven't already, why not buy Small Magics?

Who Do I Play with Now?

I just finished Harry Potter and the Deathly Hallows. In fact, I just reread the entire series from beginning to end.

I will try very hard not to give away any of the plot because I know there are many out there who haven't finished it yet. Instead, I wanted to talk about how I feel.

Bereft.

Not because what's in the book itself (I won't say anything about that yet), but because the series has ended. Definitively.

Harry and Hermione and Ron are done their adventures, and even though I can go back and read them again (and will) it won't be the same. I know what happens now, I know all the clues and all the stories and while each time I read it I will find new things and learn a bit more about the characters, it won't be the same.

It feels like all my friends moved away, and I am standing in the middle of the street alone.

Who do I play with now?

And that is the sign of a very, very good book, and a very, very good series.

I promised I'd talk about Polaris 21, and while I'm at it, I'll talk about where I've been for two weeks. But not today. Today, I'm going to think about my friends whose adventures are done.

I am going to miss them.