Amazon Author Page
Virtual Book Launch
Book Store Signings
Online Reviewers (other than Amazon)
Traditional Media Reviewers
Book-lover Websites (Shelfari, iRead, etc.)
Just looking at the list you can see that everything needs flushing out. What can I do with each venue, how do I make contact, who do I make contact with, when do we make contact? There's about a dozen questions to ask for each one, but having the list means having a place to start.