Facebook used to be THE place to be for free social media marketing. Bands, authors, artists and marketing companies built their fortunes on Facebook marketing. Then it all went bad.
Before we go onThis is my Facebook Page. Please like it. And tell your friends because, hey, why shouldn't your friends get to meet me, too?
What Went Wrong With Facebook?Facebook is notorious for mucking about with it’s display feed, as it searches for the way to display information that will make them the most money.
Instead of seeing your friends who last posted and what they’re up to, for example, now you see a feed based on who’s posts are popular and whose aren’t, even if you set it to show “most recent posts.” It’s like Facebook decided that the high school model of “everyone wants to be like the cool kids” was a good one. It isn’t. It sucks, especially if you’ve never been one of the cool kids.
No one really like the cool kids anyway, they just suck up to be popular and when high school is over those cool kids will be the losers sitting in their parents’ basements reminiscing about the good old days and wondering why they can’t find work because they were too busy being popular to study…
But I digress. And possibly project.
Pay to Show, Because MoneySo the continuous change of the feed was bad enough, but then things got worse, especially for Pages. As of the Facebook going public, if I want more than 4% of my followers to see my Erik Buchanan Writer Page at any given time, I have to pay for the privilege. And the more followers I have, the more it’s going to cost.
Now, I can remind all my followers to hit the “Get Notifications” tab, but not everyone will do that, especially if they happen to see a friend say “hey, this guy is neat, like his page!” Which means that most of the people who are following me to hear my words of wisdom don’t have a clue what it is I am doing.
And even if you have hit the “Get Notifications” tab, it doesn’t mean you’ll see me, especially if you cousin Sadie releases her latest set of pictures of her Pug dressed up a Cersie Lannister in a dozen separate posts and she gets put at the top of your feed because everyone loves her pug pictures and she’s popular despite living in her parents basement and constantly talking about her cheerleader days fifteen year ago.
Sorry, still projecting… and how does she get that dog into that costume anyway?
Back to the PointThe reality for Facebook is that, like all other popular social media, there is a lot of noise. Check out this infographic to see what goes on there (and on other social media) in a day. It’s staggering. So the problem here is the same problem with Twitter. How do you cut through the noise and get people to notice you.
And more important, is it worth the effort?
It IsBecause reasons, which I’ll talk about next week.
Next Week: Time To Build My Facebook Followers or Why Facebook Rocks