Marketing True Magics 8: Wait a minute! What about Promoting Your Books on Twitter?

All right, you caught me. I haven’t been doing much marketing of my books on Twitter yet. Which begs the question: Why not?

The Marketing Process: Think, Feel, Do

Marketing has three steps: I need to get you thinking about my book, which will lead to you feeling something about my book, which will lead you to doing something (buying my book).

Example: my Twitter feed. (are you following @erik_buchanan? You should. I’m fascinating).  I follow people to try to get them to follow me back. Here’s what happens, how it goes right, and how it can go wrong:

Step 1. I follow a person. The person:

Step	Right Result	Wrong Result
Thinks	Who is this guy?	Who is this guy?
Feels	I’m Curious.	I’m Disturbed
Does	Look at my twitter feed/profile	Blocks me

Step 2. On reading my profile, the person:

Step	Right Result	Wrong Result
Thinks	He does a bunch of neat stuff	He does stuff I don’t care about
Feels	I’d like to learn more	Bored
Does	Follows me	Not follow me

Step 3. On receiving my direct message:

Step	Right Result	Wrong Result
Thinks	Now I know the stuff he talks about	Now I know the stuff he talks about
Feels	That’s cool!	Boring!
Does	Reads my posts	Unfollows

At the end of the process I have a new follower who is likely to read my posts. Three different steps just to do that much. And now I want to advertise to them?

Better make the ads good, hadn’t I?

Next Week: Writing Twitter Ad Copy