… the third time I’ve done this. And yes, it is still cool.
My first published novel was Small Magics (2007), my second was Cold Magics (2010). True Magics (2014?) will be my third.
My name is Erik Buchanan. If you read my last post, you’ll know I’m an author, and you’ll know that I am a professional writer. It’s all I do and it’s how I earn my living.
What you don’t know is that I spent seven years working in corporate communications, which is a not-selling-you-something way of saying marketing.
And for those seven years I was too busy, too tired and too wrapped up in making a living and commuting and working over time and dealing with my disintegrating marriage and building a new life after separation to focus on the thing that I really wanted: being a professional author.
Now, things have settled. I don’t have a commute anymore, save from the bedroom to the kitchen table where I work. I do what I love for a living. My domestic life has stabilized and most of the stress that was sucking the energy and life out of me has gone.
And that means I have both the time and resources to properly market my latest book, and use what I build there to help sell the next one.
These blog posts: “Marketing True Magics” are going to document this journey, from picking the tools I’m going to use, to planning out the marketing strategy, to implementation of the tactics that will support that strategy.
And I am hoping that you’ll come with me. Whether you’re an author or an aspiring author, a marketer, an agent or an editor, a fan or just curious to see what goes into making a small press book get noticed.
Together we’re going to see what works well and what works poorly, what helps sell my book and what wastes my time. And at the end of it all, we’ll all know more so that for my next book (or for your next book) we’ll do even better.
Next week: It’s Not Just the Book.
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